Consumer Protection
(Unfair Practices) (Jersey) Law 2018
A LAW to confer protection on
consumers against unfair commercial practices; to create offences of
contravening the prohibitions against such practices, and to impose penalties
for those offences; to confer powers to investigate instances of alleged unfair
commercial practices, and to require undertakings to restrict such practices;
and for connected purposes
Adopted by the
States 21st February 2018
Sanctioned by
Order of Her Majesty in Council 23rd May 2018
Registered by the
Royal Court 1st
June 2018
THE STATES, subject to the sanction of Her Most Excellent Majesty in Council, have
adopted the following Law –
1 Interpretation
(1) In
this Law –
“average consumer”
is to be understood in accordance with paragraphs (2) to (4);
“authorized officer”
means an inspector within the meaning of the Weights and Measures (Jersey) Law 1967[1];
“business” includes
a trade, craft or profession and the activities of any public administration;
“Chief Inspector”
has the meaning given by Article 2 of the Weights and Measures (Jersey)
Law 1967;
“commercial practice”
means any act, omission, course of conduct, representation or commercial
communication (including advertising and marketing) by a trader, which is
directly connected with the promotion, sale or supply of a product to or from
consumers, whether occurring before, during or after a commercial transaction
(if any) in relation to a product;
“goods” includes –
(a) corporeal
movables –
(i) except money, and
(ii) including water,
gas and electricity only if they are put up for sale in a limited volume or set
quantity;
(b) industrial
growing crops, and things attached to or forming part of land that are agreed
to be severed before sale or under a contract of sale; and
(c) an
undivided share in goods;
“inducement” means
an act which causes or is likely to cause the average consumer to take a
transactional decision the consumer would not have taken otherwise;
“invitation to purchase”
means a commercial communication which indicates characteristics of the product
and the price in a way appropriate to the means of that commercial
communication and thereby enables the consumer to make a purchase;
“Minister” means the
Minister for Economic Development, Tourism, Sport and Culture;
“premises” includes
any place and any stall, vehicle, aircraft, ship or boat (and any other
description of vessel used in navigation);
“product” means any
goods or services, and may include –
(a) digital
content (that is, data produced and supplied in digital form);
(b) immovable
property;
(c) rights
and obligations; and
(d) a product
of the kind described in paragraph (5);
“professional diligence”
means the standard of special skill and care which a trader may reasonably be
expected to exercise towards consumers which is commensurate either with –
(a) honest
market practice in the trader’s field of activity; or
(b) the
general principle of good faith in the trader’s field of activity;
“public administration”
means –
(a) any
of the 12 parishes;
(b) an
administration of the States (including a department of the States); and
(c) a
body having functions under any enactment;
“trader” means a
person acting for purposes relating to that person’s business, whether
acting in person or through another person acting in the trader’s name or
on the trader’s behalf;
“transactional decision”
means any decision taken by a consumer (whether to act, or to refrain from
acting) concerning –
(a) whether,
how and on what terms to purchase, make payment in whole or in part for, retain
or dispose of a product; or
(b) whether,
how and on what terms to exercise a contractual right in relation to a product;
“unfair commercial practice”
has the meaning given by Article 3.
(2) In
determining the effect of a commercial practice on the average consumer where
the practice reaches or is addressed to a consumer, account shall be taken of
the material characteristics of such an average consumer, including the
consumer’s being reasonably well informed, reasonably observant and
circumspect.
(3) In
determining the effect of a commercial practice on the average consumer –
(a) where
a commercial practice is specifically aimed at a particular group of consumers
(such as children); or
(b) where –
(i) certain
characteristics such as age, physical or mental infirmity or credulity make a
group of consumers particularly susceptible to a commercial practice or to the
underlying product, and
(ii) the economic behaviour
only of that group of consumers is likely to be distorted by the practice in a
way that the trader can reasonably foresee,
the impact of the commercial practice is to be assessed from the
perspective of the average member of that group.
(4) In
applying paragraph (3)(b), no regard is to be had to the common and
legitimate advertising practice of making exaggerated statements which are not
meant to be taken literally.
(5) Where
a trader demands payment from a consumer in full or partial settlement of the
consumer’s liabilities or purported liabilities to the trader, the
product which the trader offers to supply is the full or partial settlement of
those liabilities.
2 Application
(1) This
Law applies to any unfair commercial practice which takes place before, during
or after a transaction in which one person deals as a consumer in relation to
any product.
(2) This
Law applies without derogation from, and in addition to –
(a) the
Consumer Safety (Jersey) Law 2006[2];
(b) the
Distance Selling (Jersey) Law 2007[3]; and
(c) the
Supply of Goods and Services (Jersey) Law 2009[4].
(3) This
Law –
(a) applies
(subject to paragraph (4)) to a Minister of the States and any public
administration; and
(b) binds
the Crown (subject to paragraph (5)), but does not apply to Her Majesty in her
private capacity.
(4) A
contravention by a Minister or by a public administration of any provision of
this Law shall not impose criminal liability on the Minister or public
administration, but –
(a) the
Royal Court may, on the application of the Attorney General, declare unlawful
any act or omission of a Minister or public administration that contravenes a
provision of this Law; and
(b) this
Law applies to States’ employees (as defined by Article 2 of the Employment
of States of Jersey Employees (Jersey) Law 2005[5]) as it applies to other
persons.
(5) A
contravention by the Crown of any provision of this Law shall not impose
criminal liability on the Crown.
(6) For
the purposes of paragraph (1), one party to a contract of sale of goods or
for the supply of services, or to a hire-purchase agreement, deals as a consumer
in relation to another party to the contract or agreement if –
(a) the
other party enters the contract or agreement in the course of a business; and
(b) the
one party neither enters the contract or agreement in the course of a business
nor holds himself or herself out as doing so,
and the goods or services under the contract or agreement are of a
type ordinarily supplied for private use or consumption.
(7) However,
on a sale by auction or by competitive tender the buyer is not in any
circumstances to be regarded as dealing as a consumer for the purposes of this
Law.
(8) Except
in the case referred to in paragraph (7), it is for those claiming that a
party does not deal as a consumer to show that that party does not so deal.
3 Prohibition
of unfair commercial practices
(1) Unfair
commercial practices, as further defined by paragraphs (2) to (4), are
prohibited.
(2) A commercial
practice listed in the Schedule is always unfair.
(3) A
commercial practice is unfair if –
(a) it
is contrary to the requirements of professional diligence; and
(b) it
materially distorts or is likely to materially distort the economic behaviour,
with regard to the product, of –
(i) the average
consumer whom it reaches or to whom it is addressed, or
(ii) the average
member of the group of consumers, where the commercial practice is directed to
a particular group.
(4) In
particular, and without derogation from paragraph (3), a commercial
practice is unfair if –
(a) it
is misleading as described in Article 4 or 5; or
(b) it
is to be regarded as aggressive under Article 6.
4 Commercial
practices which are actively misleading
(1) A
commercial practice, other than an omission, is misleading if it falls within paragraph (2)
or paragraph (4).
(2) A
commercial practice falls within this paragraph if –
(a) it
contains false information and is therefore untruthful or in any way, including
overall presentation, deceives or is likely to deceive the average consumer in
relation to one or more of the elements listed in paragraph (3); and
(b) it
is an inducement.
(3) The
elements mentioned in paragraph (2) are –
(a) the
existence or nature of the product;
(b) the
main characteristics of the product, such as –
(i) availability,
(ii) benefits,
(iii) risks,
(iv) execution,
(v) composition,
(vi) accessories,
(vii) after-sale customer
assistance and complaint handling,
(viii) method and date of manufacture or
provision,
(ix) delivery,
(x) fitness for purpose,
(xi) usage,
(xii) quantity,
(xiii) specification,
(xiv) geographical or commercial origin,
(xv) results to be expected from
use,
(xvi) results and material features of
tests and checks carried out on the product;
(c) the
extent of the trader’s commitments, the motives for the commercial
practice and the nature of the sales process;
(d) any
statement or symbol in relation to direct or indirect sponsorship or approval
of the trader or the product;
(e) the
price or the manner in which the price is calculated, or the existence of a
specific price advantage;
(f) the
need for a service, part, replacement or repair;
(g) the
nature, attributes or rights of the trader or his agent, such as –
(i) identity and
assets,
(ii) qualifications,
status, approval, affiliation or connection,
(iii) ownership of
industrial, commercial or intellectual property rights, or
(iv) awards and
distinctions;
(h) the
consumer’s rights, including (but not limited to) any rights the consumer
may have under the Supply of Goods and Services (Jersey) Law 2009[6];
(i) any
risks the consumer may face.
(4) A
commercial practice falls within this paragraph if, in its factual context,
taking account of all its features and circumstances, it is an inducement and involves –
(a) any
marketing of a product, including comparative advertising, which creates
confusion with any products, trade marks, trade names or other distinguishing
marks of a competitor; or
(b) non-compliance
by the trader with commitments contained in codes of conduct by which the
trader has undertaken to be bound, where –
(i) the commitment is
not aspirational but firm and capable of being verified, and
(ii) the trader
indicates in a commercial practice that the trader is bound by the code.
5 Misleading
omissions
(1) A
commercial practice is misleading if, in its factual context, taking account of
all its features and circumstances and the limitations of the medium used to
communicate it –
(a) the
commercial practice omits material information; or
(b) the
trader –
(i) hides material
information, or provides it in an unclear, unintelligible, ambiguous or
untimely manner, or
(ii) fails to identify
the commercial intent of the commercial practice (if not already apparent from
the context),
and the commercial practice is thereby an inducement.
(2) For
the purposes of paragraph (1)(a), where the medium used to communicate the
commercial practice imposes limitations of space or time, such limitations and
any measures taken by the trader to make material information available to
consumers by other means shall be taken into account in deciding whether
information has been omitted.
(3) In
this Article, “material information” –
(a) means
information that the average consumer needs, according to the context, to take
an informed transactional decision;
(b) includes
information required to be given under Articles 5 and 6 of the Distance
Selling (Jersey) Law 2007[7] and such other required information
as the Minister may prescribe by Order; and
(c) where
the commercial practice is an invitation to purchase, includes the matters
listed in paragraph (4).
(4) In
the case of an invitation to purchase, the following information is to be
regarded as material, if not already apparent from the context –
(a) the
main characteristics of the product, to the extent appropriate to the medium
used to communicate the invitation to purchase and to the product;
(b) the
identity of the trader, such as a trading name, and of any other trader on
whose behalf the trader is acting;
(c) the
geographical address of the trader and of any other trader on whose behalf the
trader is acting;
(d) the
price of the product, inclusive of taxes or (where the nature of the product
means that the price cannot reasonably be calculated in advance) the manner in
which the price is calculated;
(e) where
appropriate, all additional freight, delivery or postal charges or (where such
charges cannot reasonably be calculated in advance) the fact that such charges
may be payable;
(f) arrangements
for payment, delivery, performance, and complaint handling policy, where these
depart from the requirements of professional diligence;
(g) the
existence of a right of withdrawal or cancellation, for products and
transactions involving such a right.
6 Aggressive
commercial practices
(1) A
commercial practice is to be regarded as aggressive if, in its factual context,
taking account of all its features and circumstances –
(a) by
harassment, coercion, or undue influence it significantly impairs, or is likely
to significantly impair, the average consumer’s freedom of choice or
conduct with regard to the product; and
(b) it
is thereby an inducement.
(2) In
determining whether a commercial practice uses harassment, coercion or undue
influence, account shall be taken of –
(a) the
timing, location, nature or persistence of the practice;
(b) the
use of threatening language or behaviour;
(c) the
exploitation by the trader of any specific misfortune or circumstance of such
gravity as to impair the consumer’s judgement, of which the trader is
aware, to influence the consumer’s decision with regard to the product;
(d) any
onerous or disproportionate non-contractual barriers imposed by the trader
where a consumer wishes to exercise rights under the contract, including rights
to terminate the contract or to switch to another product or another trader;
(e) any
threat to take any action which cannot legally be taken.
(3) For
the purposes of this Article –
(a) “coercion”
includes the use of physical force; and
(b) using
“undue influence” means exploiting a position of power in relation
to the consumer so as to apply pressure, even without using or threatening to
use physical force, in a way which significantly limits the consumer’s
ability to make an informed transactional decision.
7 Offences
and penalties
(1) A
trader is guilty of an offence if –
(a) the
trader engages in a commercial practice knowing, or being reckless as to
whether, the commercial practice is unfair in the sense given by Article 3(3);
or
(b) the
trader engages in an unfair commercial practice which is –
(i) a commercial
practice listed in the Schedule,
(ii) misleading as
described in Article 4 (other than a commercial practice falling within Article 4(4)(b)),
(iii) a misleading omission
under Article 5, or
(iv) to be regarded as
aggressive under Article 6.
(2) A
person who is guilty of an offence under paragraph (1) is liable to a fine
of level 3 on the standard scale.
(3) For
the purposes of paragraph (1)(a), a trader who engages in a commercial
practice without due regard to whether the practice contravenes the
requirements of professional diligence is deemed to do so recklessly, whether
or not the trader has reason for believing that the practice might contravene
those requirements.
(4) The
States may by Regulations amend paragraph (1) and the Schedule.
8 Defences
of due diligence and innocent publication
(1) In
any proceedings against a trader for an offence under Article 7, it is a
defence for the trader to prove –
(a) that
the commission of the offence was due to one of the following matters, namely –
(i) a mistake,
(ii) reliance on
information supplied to the trader by another person,
(iii) the act or default of
another person, not being a person under the trader’s direction or
control,
(iv) an accident, or
(v) another cause beyond
the trader’s control; and
(b) that
the trader took all reasonable precautions and exercised all due diligence to
avoid the commission of such an offence, including by any person under the
trader’s direction or control.
(2) A
trader may not seek to rely on the defence provided by paragraph (1) by
reason of a matter in either sub-paragraph (a)(ii) or (iii) without leave
of the court to do so, unless –
(a) the
trader has served on the Attorney General a notice in writing giving all such
information identifying the other person concerned or assisting in the
identification as was in the trader’s possession; and
(b) that
notice is served no later than 7 clear days before the date of the
hearing.
(3) In
any proceedings against a trader for an offence under Article 7 committed
by way of publication of an advertisement, it shall be a defence for the trader
to prove that –
(a) the
trader is a person whose business it is to publish or arrange for the
publication of advertisements;
(b) the
trader received the advertisement for publication in the ordinary course of
business; and
(c) the
trader did not know and had no reason to suspect that publication of the
advertisement would amount to an offence under the provision to which the
proceedings relate.
(4) In paragraph (3)
“advertisement” includes a catalogue, a circular and a price list.
9 Liability
of officers etc.
(1) Where
an offence committed by an entity listed in paragraph (2) is proved to
have been committed with the consent or connivance of any person specified in
the case of that entity in paragraph (3), the person shall also be guilty
of the offence and liable in the same manner as the entity to the penalty
provided for that offence.
(2) The
entities mentioned in paragraph (1) are –
(a) a
limited liability partnership;
(b) a
separate limited partnership;
(c) an
incorporated limited partnership or other body corporate.
(3) The
persons to whom liability for an offence may attach in accordance with paragraph (1)
are –
(a) in
the case of a limited liability partnership, a person who is a partner of the
partnership;
(b) in
the case of a separate limited partnership or an incorporated limited
partnership –
(i) a general
partner, or
(ii) a limited partner
who is participating in the management of the partnership;
(c) in
the case of a body corporate other than an incorporated limited partnership, a
director, manager, secretary or other similar officer of the body corporate; or
(d) any
person purporting to act in any capacity described in sub-paragraphs (a)
to (c).
(4) Where
the affairs of a body corporate are managed by its members, paragraphs (1)
to (3) shall apply in relation to acts and defaults of a member in connection
with the member’s functions of management as if the member were a director
of the body corporate.
10 Power
of authorized officers to make test purchases
An authorized officer may –
(a) enter
into an agreement to secure the provision of a product; or
(b) make
a purchase of any goods,
for the purpose of ascertaining whether or not an offence under this
Law is being or has been committed.
11 Power
of authorized officers to enter premises without warrant
(1) An
authorized officer may enter any premises, other than premises used only as a
private dwelling, at all reasonable hours, for the purpose of ascertaining
whether or not an offence under this Law is being or has been committed.
(2) If
required to do so, an authorized officer exercising the power conferred by paragraph (1)
must produce evidence of his or her authority.
(3) The
power conferred by paragraph (1) includes –
(a) power
to inspect any product; and
(b) the
same powers of seizure, access and copying, and retention, as are conferred on
a police officer by Articles 21 to 24 (except Article 24(3)) of the
Police Procedures and Criminal Evidence (Jersey) Law 2003[8], and in the application of
those provisions for the purposes of this Law –
(i) for any reference
to a police officer there shall be substituted reference to an authorized
officer,
(ii) for the
references in Article 23(3) to the Force or the Honorary Police there
shall be substituted reference to the Chief Inspector, and
(iii) for the reference in Article 24(5)
to the police there shall be substituted reference to the Chief Inspector.
(4) Where
goods are seized from a vending machine, the person to be informed of such
seizure shall be the person whose name and address are stated on the machine as
being those of the proprietor of the vending machine or, if there is no such
name and address, the occupier of the premises on which the machine stands or
to which it is affixed.
12 Warrant
to enter premises
(1) If
the Bailiff is satisfied that there are reasonable grounds for an authorized
officer to believe that there are on any premises goods or documents inspection
of which is necessary for the purpose mentioned in Article 11(1), and that –
(a) entry
to the premises has been or will be refused;
(b) the
premises are unoccupied or the occupier is temporarily absent, and the case is
one of urgency; or
(c) an
application for admission would defeat the purpose of the proposed entry,
the Bailiff may grant a warrant permitting an authorized officer to
enter the premises.
(2) A
power of entry by virtue of a warrant granted under paragraph (1) shall
include the same powers as mentioned in Article 11(3).
(3) A
warrant granted under paragraph (1) shall continue in force for
30 days.
13 Assistance
and equipment of authorized officers
An authorized officer entering premises by virtue of Article 11
or 12 may take with him or her such other persons and equipment as he or she
may consider necessary.
14 Offences
of obstructing etc. investigation by authorized officers
(1) A
person who intentionally obstructs an authorized officer acting in execution of
powers conferred by Article 11 or 12 is guilty of an offence and liable to
a fine of level 3 on the standard scale.
(2) A
person who –
(a) fails
to give such an officer any assistance which that officer may reasonably
require; or
(b) when
required to produce any document or give any other information, produces a
document or gives information which is false in a material particular, knowing
the document or information to be false in that particular,
is guilty of an offence and liable to a fine of level 3 on the
standard scale.
15 Duty
to inform as to results of tests, etc.
(1) This
Article applies where any goods –
(a) purchased
by an authorized officer under Article 10; or
(b) seized
and detained by an authorized officer under Article 11 or 12,
are submitted to a test, and the test leads to the institution of
any proceedings under this Law.
(2) Where
this Article applies –
(a) the
officer shall inform –
(i) the person from
whom the goods were purchased, or
(ii) where the goods
were purchased by way of a vending machine, the person mentioned in Article 11(4),
of the result of the test; and
(b) if
it is reasonably practicable to do so, persons against whom proceedings are
instituted shall be given the opportunity to have the goods tested on their own
behalf.
16 Compensation
where no fault
(1) Where
an authorized officer exercises any power to seize and detain goods under Article 11
or 12, the Minister shall be liable to pay compensation to any person having an
interest in the goods in respect of any loss or damage caused to that person by
reason of that seizure and detention, provided that –
(a) either –
(i) there has been no
contravention, in relation to the goods, of any provision of this Law, or
(ii) the exercise of
the power is otherwise unreasonable in the circumstances or carried out in bad
faith; and
(b) the
loss or damage is not attributable to any neglect or default by the person
having an interest in the goods.
(2) Any
dispute as to the right to, or amount of, any compensation payable under paragraph (1)
shall be determined by a single arbitrator appointed by the parties.
(3) If
the parties cannot agree on the appointment of an arbitrator within a
reasonable period, any party may apply to the Judicial Greffier who shall
appoint an arbiter.
(4) The
decision of an arbitrator appointed under this Article shall be binding upon
the parties to the arbitration.
17 Orders
to enforce this Law
(1) The
Attorney General may apply to the Royal Court for an injunction (including an
interim injunction) or other order, against any person who appears to the
Attorney General to be responsible for a contravention of a provision of this
Law.
(2) The
Royal Court, on an application under this Article, may grant an injunction or
other order, on such terms as it thinks fit, to secure compliance with a
provision of this Law.
18 Undertakings
(1) This
Article applies where it appears to the Chief Inspector that a person has
engaged, is engaging or is likely to engage in conduct which would, if proved,
constitute an offence under Article 7.
(2) Where
this Article applies, the Chief Inspector may accept an undertaking from the
person that the person will not, as the case may require –
(a) continue
or repeat the conduct;
(b) engage
in such conduct in the course of the person’s business or another
business; or
(c) consent
to or connive in the carrying out of such conduct by a body corporate with
which the person is connected.
(3) Having
accepted an undertaking under this Article, the Chief Inspector –
(a) may
notify the Attorney General of the terms of the undertaking and the identity of
the person who gave it; and
(b) may
accept a further undertaking from the person to publish the undertaking, or may
arrange for publication in accordance with Article 19.
(4) A
person is “connected” with a body corporate for the purposes of paragraph (2)
if the person is –
(a) a
director, manager, secretary or other similar officer of the body corporate or
a person purporting to act in such a capacity; or
(b) a
person who is an associate of the body corporate or has a controlling interest
in the body corporate.
19 Publication
of undertakings, etc.
(1) The
Chief Inspector may arrange for the publication, in such form and manner as he
or she considers appropriate, of details of –
(a) an
undertaking given to that officer by or on behalf of any person as to
compliance with this Law;
(b) an
application made by the Attorney General for an injunction or other order for
the purposes of enforcing this Law; and
(c) an
undertaking given to, or injunction or other order made by, the Royal Court in
proceedings on such an application.
(2) The
Chief Inspector may arrange for the dissemination, in such form and manner as
he or she thinks fit, of information and advice concerning the operation of this
Law.
20 Validity
of agreements
An agreement shall not be void or unenforceable by reason only of a
contravention of, or an offence under, this Law.
21 Citation and commencement
This Law may be cited as the Consumer
Protection (Unfair Practices) (Jersey) Law 2018 and shall come into force
7 days after the day on which it is registered.
dr. m. egan
Greffier of the States
SCHEDULE
(Article 3(2))
COMMERCIAL PRACTICES WHICH ARE ALWAYS
UNFAIR
1 Misleading
commercial practices
The following misleading commercial practices are in all
circumstances considered unfair –
(a) claiming
to be a signatory to a code of conduct when the trader is not;
(b) displaying
a trust mark, quality mark or equivalent without having obtained the necessary
authorization;
(c) claiming
that a code of conduct has an endorsement from a public or other body which it
does not have;
(d) claiming
that a trader (including the trader’s commercial practices) or a product
has been approved, endorsed or authorized by a public or private body when that
is not the case, or making such a claim without complying with the terms of the
approval, endorsement or authorization;
(e) making
an invitation to purchase products at a specified price without disclosing the
existence of any reasonable grounds the trader may have for believing that the
trader will not be able to offer to supply, or to procure another trader to
supply, those products or equivalent products at that price for a period that
is, and in quantities that are, reasonable having regard to the product, the scale
of advertising of the product and the price offered (“bait
advertising”);
(f) making
an invitation to purchase products at a specified price and then –
(i) refusing
to show the advertised item to consumers,
(ii) refusing
to take orders for it or deliver it within a reasonable time, or
(iii) demonstrating
a defective sample of it,
with the intention of promoting a different product (“bait and
switch”);
(g) falsely
stating that a product will only be available for a very limited time, or that
it will only be available on particular terms for a very limited time, in order
to elicit an immediate decision and deprive consumers of sufficient opportunity
of time to make an informed choice;
(h) undertaking
to provide after-sales service to consumers with whom the trader has
communicated prior to a transaction in a language which is not an official
language of the country where the trader is located and then making such
service available only in another language without clearly disclosing this to
the consumer before the consumer is committed to the transaction;
(i) stating
or otherwise creating the impression that a product can legally be sold when it
cannot;
(j) presenting
rights given to consumers in law as a distinctive feature of the trader’s
offer;
(k) using
editorial content in the media to promote a product where a trader has paid for
the promotion without making that clear in the content or by images or sounds
clearly identifiable by the consumer;
(l) making
a materially inaccurate claim concerning the nature and extent of the risk to
the personal security of the consumer or the consumer’s family if the
consumer does not purchase the product;
(m) promoting
a product similar to a product made by a particular manufacturer in such a
manner as deliberately to mislead the consumer into believing that the product
is made by that same manufacturer, when it is not;
(n) establishing,
operating or promoting a pyramid promotional scheme where a consumer gives
consideration for the opportunity to receive compensation that is derived
primarily from the introduction of other consumers into the scheme rather than
from the sale or consumption of products;
(o) claiming
that the trader is about to cease trading or move premises, when the trader is
not;
(p) claiming
that products are able to facilitate winning in games of chance;
(q) falsely
claiming that a product is able to cure illnesses, dysfunction or
malformations;
(r) passing
on materially inaccurate information on market conditions or on the possibility
of finding the product with the intention of inducing the consumer to acquire
the product at conditions less favourable than normal market conditions;
(s) claiming
in a commercial practice to offer a competition or prize promotion without
awarding the prizes described or a reasonable equivalent;
(t) describing
a product as ‘gratis’, ‘free’, ‘without
charge’ or similar if the consumer has to pay anything other than the
unavoidable cost of responding to the commercial practice and collecting or
paying for delivery of the item;
(u) including
in marketing material an invoice or similar document seeking payment which
gives the consumer the impression that the consumer has already ordered the
marketed product, when that is not the case;
(v) falsely
claiming or creating the impression that the trader is not acting for purposes
relating to the trader’s trade, business, craft or profession, or falsely
representing oneself as a consumer;
(w) creating
the false impression that after-sales service in relation to a product is
available in a place other than the one in which the product is sold.
2 Aggressive
commercial practices
The following aggressive commercial practices are in all
circumstances considered unfair –
(a) creating
the impression that the consumer cannot leave the premises until a contract is
formed;
(b) conducting
personal visits to the consumer’s home ignoring the consumer’s
request to leave or not to return except in circumstances and to the extent
justified, under Jersey law, to enforce a contractual obligation;
(c) making
persistent and unwanted solicitations by telephone, fax, e-mail or other remote
media except in circumstances and to the extent justified, to enforce a
commercial obligation;
(d) requiring
a consumer who wishes to claim on an insurance policy to produce documents
which could not reasonably be considered relevant to whether the claim was
valid, or failing systematically to respond to pertinent correspondence, in
order to dissuade a customer from exercising the customer’s contractual
rights;
(e) including
in an advertisement a direct exhortation to children to buy advertised products
or persuade their parents or other adults to buy advertised products for them;
(f) demanding
immediate or deferred payment for or the return or safekeeping of products
supplied by the trader, but not solicited by the consumer (“inertia
selling”), except where a product is a substitute supplied –
(i) in
accordance with information given to the consumer before a contract was
concluded, as provided by Article 5(2) of the Distance Selling (Jersey) Law 2007[9], or
(ii) in
performance of a contract, where the conditions in Article 17(7) of that
Law are satisfied,
and this sub-paragraph shall apply in addition, and without
prejudice, to the operation of Article 20 of that Law;
(g) explicitly
informing a consumer that if the consumer does not buy the product or service,
the trader’s job or livelihood will be in jeopardy;
(h) creating
the false impression that the consumer has already won, will win, or will on
doing a particular act win, a prize or other equivalent benefit, when in fact –
(i) there
is no prize or other equivalent benefit, or
(ii) taking
any action in relation to claiming the prize or other equivalent benefit is
subject to the consumer paying money or incurring a cost.